λμκ΅¬λ ‘λ
Έλ€λ루’λ₯Ό μ€μ¬μΌλ‘ μμΈμ λ¨κ³Ό λΆμ μλ κ΅ν΅κ³Ό μμ
μ μ€μ¬μ§μ μμΈνμΆ©μ, μΆ©μ μ μμ§ μ¬μ‘μ λ¬ λ±μ λ¬Ένμ μ°μ λμꡬμ μ² νκ³Ό λ¬Ένμ κΈ°λ°μ μ΄λ£¨κ³ μμ΅λλ€.
λν λμꡬλ λνλ―Όκ΅ μ±μ₯κ³Ό λ°μ μ μμ¬μ μμ§λ€μ νκ³ μμ΄, λΆκ΅΄μ λμ μ μ , λ©μΆμ§ μλ μ΄μ μ μΈ μλμ§, 무νν μ±μ₯ μ μ¬λ ₯μ μ 체μ±μΌλ‘ μΌκ³ μλ λμμ
λλ€.
Dongjak-gu serves as a hub for both transportation and commerce, connecting the north and south of Seoul, centered around ‘Nodeulnaru’ (Nodeul Ferry). Furthermore, cultural heritage sites such as the Seoul National Cemetery and the Saryuksin (Six Loyal Subjects) Shrine, a symbol of loyalty, form the philosophical and cultural foundation of Dongjak-gu.

μ€νλμ€λΌμλ λμꡬμ²κ³Ό νμ νμ¬ λμꡬμ λΈλλ μμ΄λ΄ν°ν°λ₯Ό μλ‘κ² κ΅¬μΆνμ΅λλ€. νΈκ΅μ μ μ μμ¬μ λ°°κ²½μ λ°νμΌλ‘, 무νν μ±μ₯μ ν₯ν΄ λμ νκ³ λ³ννλ λμꡬμ λͺ¨μ΅μ λ΄κ³ μΒ λν μ΄λ―Έμ§λ₯Ό μ€μ¬μΌλ‘ λ€μν νκ²½μ μ μ°νκ² μ μ©ν μ μλ λμμΈ μμ€ν μ ꡬμΆν΄, μμ κ° μμμλ λμ κ³Ό μ΄μ μ΄ κ³΅μ‘΄νλ ꡬμ μ 체μ±μ νννμ΅λλ€.
Studio lajah collaborated with the Dongjak District Office to redefine the brand identity of Dongjak-gu.
Rooted in the historical spirit of national defense, the new identity embodies a district that continually challenges itself and evolves toward boundless growth.
Built around a core visual motif, the flexible design system expresses a sense of stability and passionate drive across diverse applications.


λμꡬμ μ°½μμ±κ³Ό λμ μ μ μ ꡬμ νλμ λ€μν μ±κ²©μ λ°μν μμκ³Ό μμ΄μ½ νμ©μ λνλ©λλ€.
λ©μΈ λ‘κ³ μ μμλΏ μλλΌ, μ¬λ¬ ꡬμ νλκ³Ό ꡬ민λ€μ μΌμ μμμλ μ΄λ¬ν μλμ±κ³Ό μλμ§λ₯Ό λλ μ μλλ‘ μ»¬λ¬ μμ€ν
μ ꡬμ±νμ΅λλ€.
The creativity and spirit of challenge that define Dongjak-gu are expressed through the use of colors and icons that reflect the diverse nature of the districtβs public initiatives.
Beyond the main logo and color palette, the color system was designed to convey this sense of dynamism and energy across various municipal activities and in the everyday lives of its residents.












