Dongjak Gu

Creating the change, Dongjak in Motion

λ™μž‘μ€ μ–Έμ œλ‚˜,

λ³€ν™”λ₯Ό ν–₯ν•΄ μ›€μ§μž…λ‹ˆλ‹€.

λ™μž‘κ΅¬λŠ” ‘λ…Έλ“€λ‚˜λ£¨’λ₯Ό μ€‘μ‹¬μœΌλ‘œ μ„œμšΈμ˜ 남과 뢁을 μž‡λŠ” ꡐ톡과 μƒμ—…μ˜ 쀑심지와 μ„œμšΈν˜„μΆ©μ›, μΆ©μ‹ μ˜ 상징 μ‚¬μœ‘μ‹ λ¬˜ λ“±μ˜ λ¬Έν™”μœ μ‚°μ€ λ™μž‘κ΅¬μ˜ μ² ν•™κ³Ό 문화적 κΈ°λ°˜μ„ 이루고 μžˆμŠ΅λ‹ˆλ‹€.
λ˜ν•œ λ™μž‘κ΅¬λŠ” λŒ€ν•œλ―Όκ΅­ μ„±μž₯κ³Ό λ°œμ „μ˜ 역사적 상징듀을 ν’ˆκ³  μžˆμ–΄, 뢈꡴의 도전 μ •μ‹ , λ©ˆμΆ”μ§€ μ•ŠλŠ” 열정적인 μ—λ„ˆμ§€, λ¬΄ν•œν•œ μ„±μž₯ 잠재λ ₯을 μ •μ²΄μ„±μœΌλ‘œ μ‚Όκ³  μžˆλŠ” λ„μ‹œμž…λ‹ˆλ‹€.

Dongjak-gu serves as a hub for both transportation and commerce, connecting the north and south of Seoul, centered around ‘Nodeulnaru’ (Nodeul Ferry). Furthermore, cultural heritage sites such as the Seoul National Cemetery and the Saryuksin (Six Loyal Subjects) Shrine, a symbol of loyalty, form the philosophical and cultural foundation of Dongjak-gu.

Sector

Public Administration

Expertise

Brand Revitalization

City Identity

Visual Identity

DONG JAK
in Motion

λˆ„κ΅¬λ³΄λ‹€ μ•žμ„œλŠ” λ™μž‘,
κ°€μΉ˜λ₯Ό μ΄μ–΄κ°€λŠ” λ™μž‘,
미래둜 λ‚˜μ•„κ°€λŠ” λ™μž‘

Dongjak Gu
Brand Design
Renewal project

μŠ€νŠœλ””μ˜€λΌμžλŠ” λ™μž‘κ΅¬μ²­κ³Ό ν˜‘μ—…ν•˜μ—¬ λ™μž‘κ΅¬μ˜ λΈŒλžœλ“œ 아이덴티티λ₯Ό μƒˆλ‘­κ²Œ κ΅¬μΆ•ν–ˆμŠ΅λ‹ˆλ‹€. ν˜Έκ΅­μ •μ‹ μ˜ 역사적 배경을 λ°”νƒ•μœΌλ‘œ, λ¬΄ν•œν•œ μ„±μž₯을 ν–₯ν•΄ λ„μ „ν•˜κ³  λ³€ν™”ν•˜λŠ” λ™μž‘κ΅¬μ˜ λͺ¨μŠ΅μ„ λ‹΄κ³ μžΒ  λŒ€ν‘œ 이미지λ₯Ό μ€‘μ‹¬μœΌλ‘œ λ‹€μ–‘ν•œ ν™˜κ²½μ— μœ μ—°ν•˜κ²Œ μ μš©ν•  수 μžˆλŠ” λ””μžμΈ μ‹œμŠ€ν…œμ„ ꡬ좕해, μ•ˆμ •κ° μ†μ—μ„œλ„ 도전과 열정이 κ³΅μ‘΄ν•˜λŠ” ꡬ의 정체성을 ν‘œν˜„ν–ˆμŠ΅λ‹ˆλ‹€.

Studio lajah collaborated with the Dongjak District Office to redefine the brand identity of Dongjak-gu.
Rooted in the historical spirit of national defense, the new identity embodies a district that continually challenges itself and evolves toward boundless growth.
Built around a core visual motif, the flexible design system expresses a sense of stability and passionate drive across diverse applications.

TYPE A

TYPE B

TYPE C

Flexible

Color

& Icon

System

λ™μž‘κ΅¬μ˜ μ°½μ˜μ„±κ³Ό 도전정신은 ꡬ정 ν™œλ™μ˜ λ‹€μ–‘ν•œ 성격을 λ°˜μ˜ν•œ 색상과 μ•„μ΄μ½˜ ν™œμš©μ— λ‚˜νƒ€λ‚©λ‹ˆλ‹€.
메인 λ‘œκ³ μ™€ 색상뿐 μ•„λ‹ˆλΌ, μ—¬λŸ¬ ꡬ정 ν™œλ™κ³Ό κ΅¬λ―Όλ“€μ˜ 일상 μ†μ—μ„œλ„ μ΄λŸ¬ν•œ 역동성과 μ—λ„ˆμ§€λ₯Ό λŠλ‚„ 수 μžˆλ„λ‘ 컬러 μ‹œμŠ€ν…œμ„ κ΅¬μ„±ν–ˆμŠ΅λ‹ˆλ‹€.

The creativity and spirit of challenge that define Dongjak-gu are expressed through the use of colors and icons that reflect the diverse nature of the district’s public initiatives.
Beyond the main logo and color palette, the color system was designed to convey this sense of dynamism and energy across various municipal activities and in the everyday lives of its residents.

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λ‹€μ–‘ν•œ 채널을 톡해 저희와 ν•¨κ»˜ ν•  수 μžˆμŠ΅λ‹ˆλ‹€.

2F, 52, Bangbae-ro 11-gil, Seocho-gu,
Seoul, Republic of Korea

우 06687 μ„œμšΈνŠΉλ³„μ‹œ μ„œμ΄ˆκ΅¬ 방배둜11κΈΈ 52, λ‘œμ—΄ν•˜μš°μŠ€ 2μΈ΅

Dongjak-gu

In brief

λ™μž‘κ΅¬λŠ” 'λ…Έλ“€λ‚˜λ£¨'λ₯Ό μ€‘μ‹¬μœΌλ‘œ μ„œμšΈμ˜ 남과 뢁을 μž‡λŠ” ꡐ톡과 μƒμ—…μ˜ 쀑심지와, 였랜 역사λ₯Ό μžλž‘ν•˜λŠ” 3개의 사립 λŒ€ν•™κ³Ό ν•¨κ»˜ 100μ—¬ 개의 학원가가 λ°€μ§‘ν•΄ μžˆλŠ” ꡐ윑의 μš”λžŒ 역할을 μˆ˜ν–‰ν•˜κ³  μžˆμŠ΅λ‹ˆλ‹€. ꡭ가와 민쑱을 μœ„ν•΄ μ‚°ν™”ν•œ ν˜Έκ΅­μ˜λ Ήμ„ λͺ¨μ‹  μ„œμšΈν˜„μΆ©μ›, μΆ©μ‹ μ˜ 상징 μ‚¬μœ‘μ‹ λ¬˜, 애ꡭ정신이 λ¨Έλ¬΄λŠ” ꡭ사봉 λ“±μ˜ λ¬Έν™”μœ μ‚°μ€ λ™μž‘κ΅¬μ˜ μ² ν•™κ³Ό 문화적 κΈ°λ°˜μ„ 이루고 μžˆμŠ΅λ‹ˆλ‹€. λ˜ν•œ λ™μž‘κ΅¬λŠ” μš°λ¦¬λ‚˜λΌ 졜초의 철도역인 λ…ΈλŸ‰μ§„μ—­μ„ λΉ„λ‘―ν•˜μ—¬ λŒ€ν•œλ―Όκ΅­ μ„±μž₯κ³Ό λ°œμ „μ˜ 역사적 상징듀을 ν’ˆκ³  μžˆμ–΄, 더 λ‚˜μ€ λ³€ν™”λ₯Ό μœ„ν•œ 뢈꡴의 도전 μ •μ‹ , λ©ˆμΆ”μ§€ μ•ŠλŠ” 열정적인 μ—λ„ˆμ§€, λ¬΄ν•œν•œ μ„±μž₯ 잠재λ ₯을 μ •μ²΄μ„±μœΌλ‘œ μ‚Όκ³  μžˆλŠ” λ„μ‹œμž…λ‹ˆλ‹€.

Dongjak-gu serves as a central hub for transportation and commerce, connecting the north and south of Seoul, centered around 'Nodeulnaru'. It is also a cradle of education, home to three private universities with long histories, along with a concentration of over 100 *hagwons* (private academies). Cultural heritage sites such as the Seoul National Cemetery, which enshrines the patriots who sacrificed their lives for the nation and people, the monument to loyal subjects, Sayeongsinmyo (Tomb of the Six Martyred Ministers), and Guksabong Peak, a symbol of patriotic spirit, form the philosophical and cultural foundation of Dongjak-gu. Furthermore, Dongjak-gu embodies historical symbols of the Republic of Korea's growth and development, including Noryangjin Station, the nation's first railway station. Thus, the city's identity is defined by an indomitable spirit of challenge for better change, unstoppable passionate energy, and infinite growth potential.

City Identity

λ™μž‘μ˜ κ³Όκ±°μ—λŠ” μƒˆλ‘œμš΄ μ‹œλŒ€λ₯Ό ν–₯ν•œ λŒ€ν•œλ―Όκ΅­μ˜ 염원이 λͺ¨μ—¬ μ² λ„μ‹œλŒ€λ₯Ό μ—΄μ—ˆκ³ , λ¬΄ν•œν•œ κ°€λŠ₯성에 λŒ€ν•œ μ„œμšΈμ‹œλ―Όμ˜ 희망이 ν•œκ°• μ΄λ‚¨μ˜ λ°œμ „μ„ μ΄λŒμ—ˆμŠ΅λ‹ˆλ‹€. λ™μž‘μ˜ ν˜„μž¬λŠ” β€˜μ˜¬λ°”λ₯Έ κ°€μΉ˜β€™λ₯Ό ν’ˆμ€ μ„ μ‘°λ“€μ˜ 정신을 기반으둜 전톡을 μž¬ν•΄μ„ν•˜κ³ , β€˜λ‚΄μΌμ˜ λͺ©ν‘œβ€™λ₯Ό ν–₯ν•œ μ²­λ…„λ“€μ˜ 열정이 λͺ¨μ—¬ ν–‰λ³΅ν•œ λ„μ‹œλ‘œ μ„±μž₯ν•˜κ³  μžˆμŠ΅λ‹ˆλ‹€. λ™μž‘μ€ μ•žμœΌλ‘œλ„, 더 λ‚˜μ€ 내일을 μœ„ν•΄ λ©ˆμΆ”μ§€ μ•Šκ³ , κ³„μ†ν•΄μ„œ λ³€ν™”λ₯Ό ν–₯ν•΄ μ›€μ§μ΄κ² μŠ΅λ‹ˆλ‹€.

In the past, Dongjak-gu was a place where: The aspirations of the Republic of Korea for a new era gathered, ushering in the age of railroads, and the hopes of Seoul citizens for infinite possibilities drove the development of the area south of the Han River. In the present, Dongjak-gu is: Growing into a happy city by reinterpreting tradition based on the spirit of ancestors who embraced 'righteous values', and by bringing together the passion of young people striving towards 'tomorrow's goals'. Moving forward, Dongjak-gu will: Continue to move towards change without stopping, for a better tomorrow.

Narrative

λˆ„κ΅¬λ³΄λ‹€ μ•žμ„œλŠ” λ™μž‘,
κ°€μΉ˜λ₯Ό μ΄μ–΄κ°€λŠ” λ™μž‘,
미래둜 λ‚˜μ•„κ°€λŠ” λ™μž‘

λ™μž‘μ€ μ–Έμ œλ‚˜,
λ³€ν™”λ₯Ό ν–₯ν•΄ μ›€μ§μž…λ‹ˆλ‹€